The Brand Foundation is a charity helping entrepreneurs succeed with their start-up businesses. Founded by a group of successful entrepreneurs, corporate leaders and business academics, The Brand Foundation wants to ‘give something back’ to budding entrepreneurs and existing businesses.

We were asked to create a brand identity that encompasses the Brand Foundation principles, a logo for the BizKit system that has been developed to help entrepreneurs validate their business idea, and a logo for BizTik, the upgrade to BizKit if an entrepreneur decides to pursue their business venture.

Brand Foundation logos
Brand Foundation Guidelines
Brand Foundation Business Cards
Brand Foundation sketches
Brand Foundation Lightbulb graphic
Brand Foundation Rocket graphic

We developed a visual identity style that could be used across the website and other marketing collateral for The Brand Foundation. Graphics and icon styles were created to tell the narrative of how The Brand Foundation works. Use of white space and clear layouts in the website, along with colourful graphics, make an otherwise complicated subject easy to understand.

Brand Foundation website
Financially Interested Organisations
Corporate Organisations
Educational Institutions
Government Departments

Working with Luna has been a great partnership for The Brand Foundation – their passion, knowledge and creativity has matched our own. Combining my vision with their expertise has produced excellent results – we have a brand and website that I am proud of.

Jerry Brand




Brand Foundation website on tablet

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