We were asked to create a brand identity that encompasses the Brand Foundation principles, a logo for the BizKit system that has been developed to help entrepreneurs validate their business idea, and a logo for BizTik, the upgrade to BizKit if an entrepreneur decides to pursue their business venture.
We developed a visual identity style that could be used across the website and other marketing collateral for The Brand Foundation. Graphics and icon styles were created to tell the narrative of how The Brand Foundation works. Use of white space and clear layouts in the website, along with colourful graphics, make an otherwise complicated subject easy to understand.
Working with Luna has been a great partnership for The Brand Foundation – their passion, knowledge and creativity has matched our own. Combining my vision with their expertise has produced excellent results – we have a brand and website that I am proud of.
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