The Esports Integrity Coalition was established in 2015 to deal with issues such as match manipulation and betting fraud within the esports arena. We first met Ian Smith, Esports Integrity Commisioner, when we worked on a very successful project for our lovely client, FICA. When Ian moved across to ESIC, he approached us to support him with the creation of a new identity.

ESIC Logo sketch

A strong identity

We developed an effective yet simple logotype that eluded to the idea of two teams competing against each other with a clean divide between them to reflect equal teams and sportsmanship. The brand was then developed across a range of corporate stationery and presentation templates.

ESIC Stationery

I’ve had the pleasure of working with Luna twice in my career and I have no hesitation in recommending Emily and her team. They made the process pleasant and easy, especially for someone with no idea what they really wanted and the end product was very pleasing and has had exactly the impact I was after. Two thumbs up!

Ian Smith
Esports Integrity Commissioner

Professional Reports

Using the new brand, we have also designed and created professional documents for ESIC, detailing their proposals and analysis of the esports industry.


Have a project in mind? We’d love to help! GET IN TOUCH