Motivforce approached us on behalf of their client, IBM, to create two animations to raise awareness of the Know Your IBM (KYI) campaign to their business partners. We love working with our friends at Motivforce, so we were excited to get our teeth stuck into this project!

KYI IBM Sketches

We started with pen to paper. We worked alongside a copywriter to uncover the personal story behind the KYI concept, and then created visuals to sit alongside this narrative.

The visual style was then developed, ensuring that it sat alongside the IBM guidelines. Bringing movement and sound to static graphics is always an exciting process, and it was great to see the visual story come to life.

KYI IBM Animation storyboard
KYI IBM Top Achiever

The two animations were a great success. We would love to share them with you, please click the link below to watch.



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