We started with pen to paper. We worked alongside a copywriter to uncover the personal story behind the KYI concept, and then created visuals to sit alongside this narrative.
The visual style was then developed, ensuring that it sat alongside the IBM guidelines. Bringing movement and sound to static graphics is always an exciting process, and it was great to see the visual story come to life.
The two animations were a great success. We would love to share them with you, please click the link below to watch.
VIEW THE ANIMATION