ORE Catapult’s new visual identity embodies innovation and progress, reflecting its commitment to driving forward the renewable energy sector.
ORE Catapult stands at the forefront of renewable energy innovation, spearheading advancements in offshore wind, wave, and tidal technologies. As a leading research and development center, ORE Catapult collaborates with industry partners to accelerate the transition to a sustainable energy future. With state-of-the-art testing facilities and pioneering projects, ORE Catapult plays a pivotal role in driving the growth and competitiveness of the renewable energy sector.
The brief.
To produce guidelines and templates that are refreshed, organised, easy to understand and accessible to both internal stakeholders and external agencies and partners.
The exercise was not a rebrand, but a refresh of existing elements. This included pulling together the elements of the current brand style that were working, removing those that were not, and implementing additional design styles that will compliment ORE Catapult’s current and future offering.
What we did.
Research and exploration helped us develop a visual identity that reflected the qualities of innovation and excellence. Our creative approach led to the development of a striking visual identity that seamlessly flows across all internal and external communication materials.
Luna Studio created a comprehensive set of brand guidelines for ORE Catapult that not only protect the brand but also support employees and suppliers in producing consistently branded materials, ensuring a unified and professional image. We updated the creative direction for typography, colour palette, imagery and graphic elements, creating a vibrant and easily recognisable visual identity.
We considered how this new look and feel would translate across branded templates, how it affected ORE Catapult’s brand architecture, and how it would be used for future marketing materials, events, social media, and digital platforms.
