Motivforce and Luna created an interactive PDF handbook to help IBM partners engage with the Know Your IBM (KYI) programme.
KYI is a B2B loyalty programme that targets a segment of IBM’s reseller distribution channel in 131 countries. The programme can seem complex, so we were asked to design a handbook to ensure participants could fully engage with the scheme. The design needed to be inspiring, fun, and flexible enough to support the programme as it grows.
The results.
The handbook was a great success with the IBM project team. Due to its effectiveness, the IBM Security team requested a similar handbook to support their Business Partner Sales and Technical staff engaging with the KYI scheme.
