An exciting promotion for Lenovo’s “Elevate” programme where participants have a chance to score F1 tickets!
Lenovo’s “Elevate” program presents an exhilarating opportunity with “Spin to Win,” where participants vie for a coveted spot at the Italian F1. Engaging in the thrill of the chase, entrants earn chances to spin the Formula One wheel, each rotation holding the promise of winning tickets to witness the adrenaline-fuelled action live. This dynamic promotion not only amplifies brand engagement but also rewards enthusiasts with an unforgettable experience.
The brief.
Motivforce approached us on behalf of their client, Lenovo, to create design concepts for their employee incentive, “Spin the wheel”.
We created captivating graphics that visually represent the excitement and anticipation of spinning the wheel. Clear and intuitive interface elements and animations were designed to enhance the gaming experience for participants. It was also important that the design aligned with the Lenovo brand to reinforce the connection between the game and Lenovo, maintaining consistency with the overall brand identity.
What we did.
We orchestrated a visually captivating experience for Lenovo’s Spin to Win F1 promotion. We designed dynamic email templates that enticed recipients to participate, showcasing the thrill of the F1 experience. Our flyer designs echoed the excitement of spinning the wheel, enticing potential participants with vibrant visuals and compelling copy. Additionally, we produced animated GIFs that brought the promotion to life on social media platforms, sparking intrigue and encouraging engagement. Through our creative efforts, we amplified brand excitement and ensured maximum participation in the promotion.
