To celebrate YPO turning 50, YPO launched a competition for a whole class to win a tree top adventure at Go Ape.
YPO supplies products and services to a wide range of customers including schools, local authorities, charities, emergency services, public sector and other businesses such as nurseries and care homes. They are 100% publicly owned, by 13 local authorities, which means the profits they make are returned to their public sector customers, delivering even better value for money.
The brief.
Devise a name for the competition and design concepts to promote the competition across flyers, web graphics, social media and email.
Create eye-catching graphics that grab attention and effectively communicate the details of the competition, including entry requirements, deadlines, and the big prize. Ensure that the graphics align with YPO’s brand, whilst including the Go Ape and Silvine logos to reinforce brand recognition and credibility. Use dynamic imagery and engaging design elements to evoke excitement and encourage participation, motivating customers to enter and share the competition with others.
What we did.
Infusing playful typography and YPO’s distinctive brand style, we created captivating design concepts that not only enticed but energised customers to buy YPO’s exercise books and dive into the competition frenzy. This dynamic approach not only bolstered brand engagement but also propelled sales. The competition has been a colossal triumph for YPO.
